Carry-on charging

 

Fast laughs from Netflix

Recently, Netflix launched a “fast laughs” tab in their mobile device (at least here in the UK). 

It seems to be an interesting feature, possibly targeting watch time increase. Traditionally,  trailers / previews along with personalized recommendations have been the method to increase viewers engagement. 

Personally, when I am looking for something new to watch, my appetite for “try” is extremely low. Therefore, when I see a  show recommended, I need some good “incentive” to start watching the show. 

• word of mouth recommendation, 

• an extremely interesting trailer or 

• Topmost rating (particularly on imdb) 

Therefore, this new feature is particularly interesting and I hope that there are plans to extend beyond just the comedy genre. It may become additional content on netflix, rivaling youtube, which has loads of interesting content on shows.

• Top scenes from the show. 

• Top dialogues, eg Al Pacino's speech in the movie “Scent of a women”. I am sure this would make me watch the movie and i would see that part again and again. 

• Action scenes like matrix lobby shootout scene

• Key emotional or pivotal moments, like “i am just a woman standing in front of a man” or “indefinitely”

• Dance sequences - “i have the time of my life”
  In fact, when I want to rewatch a movie, I am more interested in seeing the key moments rather than the entire movie. This type of content could work with both new watchers and re-watchers.  

• Original soundtrack or songs, a marketing technique more used in Bollywood. But there are some movies which have great soundtrack - Pretty woman, The devil wears prada, A star is born, Music and Lyrics are my favorite. I remember during the days of CDs, there would be a separate menu to watch all songs of a Bollywood movie. Musicals are loved in the west, so I believe this content is worth a try. 

• A show is more than just the content in it, there are actors profiles, latest news, talk shows snippets etc. All this is in youtube today, but it would be great to see this in Netflix 

Furthermore, Netflix could even allow users to create and post these moments from their watched shows (broadly allow social features), which will increase both engagement and generate content. 

Nonetheless, lots of ideas, but definitely this feature is one to watch out for.