Tl;DR: Netflix success with ads plan could mean a less worthy experience (more ads, less premium content available) for its ads plan users or a more expensive viewing experience (potential price increases for full paid plans) for paid users. Netflix has launched an ads based plan tier. An ads based tier plan will allow more users to get entertained by Neftlix content, but in the long run it may not be good for users. The plan is GBP 4.99 in UK. Firstly, why a fee? Why not zero and be like youtube ? Youtube even also allows to skip ads, which is not going to be an option here.Till now two competitive models have existed in the online video space - ads and subscription based. This has provided a clear opportunity for users to make a choice. Secondly, Netflix says an average of about 4 minutes of ads per hour. While this information is good for users to make a decision, things to note: This is an average - so you might see more, if Netflix is widely popular with advertisers. ...